
Rina Bovrisse became famous overnight, but it wasn’t the type of fame anyone wishes for. Bovrisse is suing renowned Italian fashion label, PRADA, for discrimination. Bovrisse is a graduate from the Parsons School of Design in NYC and has been working in the fashion industry for 18 years giving her the opportunity to live in top fashion cities such as Paris, Tokyo, and New York. Although there are mix and imprecise reports as to why she is suing, she says only WWD and The Japan Times reported the story accurately. Willing to make all crooked lines straight (no pun intended) she explains to us the immense emotional distress, prejudice and harassment she underwent under Prada’s Japan administration. Suing a huge company like PRADA is overwhelming enough. PRADA is a multibillion-dollar business, but in this big world filled with little people Bovrisse is determined to play David meets Goliath. She stresses how fashion is her life, “I only wanted to be in fashion because I found fashion beautiful and sensational.” BUT there is an ugly side, she tells us how Davide Sesia (Prada’s Japan CEO) & Hiroyuki Takahashi (Prada’s Japan HR Senior manager) are chiefly the ones to blame. She says, “I was told to fire 15 shop managers and staff members during my first months due to them being ugly, fat, old, disgusting, or with bad teeth, not Sesia’s & Takahashi’s type…they liked ‘cute’ rather than smart, highly skilled female employees.” Bovrisse could not fathom, as someone with a family of her own, acting on Prada’s request to give the shop staff an incarcerating liberty to choose a resignation or demotion just because they weren’t, according to them, attractive enough.
It was only a matter of time before Bovrisse’s image also came in question. The Japan Times reported:
According to copies of written testimony submitted on Jan. 11 (also obtained by The The Japan Times), both said that on Sept. 29, 2009, Sesia instructed Takahashi to ask Bovrisse to change her hair color from bleached blonde and to lose weight because appearance is an important aspect of Bovrisse’s work at Prada. “I don’t want to mention (Bovrisse’s) body shape, but Prada’s customers recognize value in Prada’s brand image and admiration toward Prada, and thus it goes without saying that it is desirable that customers looking at shop employees build admiration to wear Prada products just like Prada shop employees do.”
Bovrisse also alleges that Prada employees are obligated to buy Prada goods in order to meet their monthly sales quota. Any refusal would only jeopardize their employment with the company. She recalls, “They threatened store staff to purchase Prada products in the store. They received a call from the Human Resources Manager to do so if not they will get fired. They purchased over $1,000 items out of their salary to increase their daily sales in order to keep their jobs. This happened almost every month. As soon as I started opposing such requests and disagreeing, I started getting power harassment such as receiving a warning letter by Senior HR Manager without a valid reason stating that ‘I didn’t respect company’s communication,’ etc.”
Sesia denies such allegations, although, some Prada employees have come forth attesting to have had in fact received a “request” not an “order” to buy Prada products. Bovrisse opens up to us about those who helped her at Prada, those who didn’t, the abuse women on staff suffered and what she would like to accomplish out of this whole ordeal. In details and uncensored, she talked—we listened. Read more »
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